Conference Programme 2026

This Conference will take place at the University of Salford at 43 Crescent, Salford M5 4WT, United Kingdom from the 16-17 of June 2026

Session Details

* = unconfirmed / not yet registered

Session 1A: AI Adoption, Internal Processes and Organisational Change

  • *The hidden treasure deep in files – Anonymous classification of technical information inside of files
  • AI and internal governance of the firm: exploring power dynamics in French industrial manufacturing firms
  • Internal Adoption of Artificial Intelligence Tools Within Large Corporations: A Proposed Methodology to Measure Internal Adoption

Session 2A: Skills, Education and Labour Market Transformation in the Age of AI

  • *Cognitive and Creative Transformation in AI-Augmented Work: Rethinking Skills, Decision-Making and Value Creation in Marketing Practice
  • *Generative Artificial Intelligence (GAI) Self-Efficacy in Higher Education
  • Upskilling for the Unknown? Young People’s Perceptions of AI Skills, Employability and Future Work Readiness
  • AI Adoption and Labour Market Adjustment: Insider-Outsider Dynamics

Session 3A: AI, Labour Economics and Macroeconomic Dynamics

  • Automation and the Broken Career Ladder: A Coordination Failure
  • Artificial Intelligence in the Macroeconomy: Pricing, Adoption, and Distribution
  • From Labouring Humans to Techno-Anthropes: AI and the Posthuman Challenge to Labour Economics 

Session 4A: AI-Driven Business Models, Entrepreneurship and Labour Data

  • *An AI-Agent for Labor Market Intelligence: Business Model Innovation and Economic Analysis in the East African Digital Economy
  • *AI-Technology Acceptance Analysis in Small and Medium-Sized Enterprises – Results of a Qualitative and Quantitative Case Study in a German Company 
  • AI task domains – Developing a Clustering Method of Embedded Online Vacancy Postings
  • A GenAI-Supported and Participatory Approach to Business Model Development: Evidence from Toolbox to Ecosystem

Session 1B: AI in Marketing, Consumer Perception and Generative Content

  • Virtual Influencers as Credible Sources: Eye-Tracking and Survey Evidence from Instagram Advertising
  • *Why Consumers Resist AI: Psychological Discomfort in Human–AI Interaction
  • *AI Disclosure on Instagram: Attention, Transparency, and Skepticism
  • From Deus-Ex-Machina to Eccyclema: Using Narrative Prompting Techniques to Generate Business-Related Case Studies

Session 2B: AI Adoption, Productivity and Financial Strategy

  • *Strategic AI Adoption In Banking: A Multi-Theoretical Analysis Of Profitability And Workforce Productivity
  • Is the AI Bubble Another Dot-com Crash? A Comparative Review of Two Technology-Driven Investment Booms
  • *Is AI Productivity Mediated by User Skill?
  • The AI Principles Framework: A General Insurance Playbook 

Session 3B: AI in Organisational Functions: HR, Reporting and Supply Chains

  • From Pilots to Governance: An Empirical Framework for Responsible GenAI Adoption in HR Controlling
  • Recalibrating AI Maturity in Management Reporting
  • *AI-driven Approach for Waste Classification in the Construction and Demolition Waste Supply Chain 

Session 4B: Governance, Regulation, Competition and Emerging AI Risks

  • Potential UK Government Policy with respect to Artificial Intelligence (AI): Prospects for middle ground regulation?
  • *Beyond Concerted Practice: Autonomous Algorithms and Transnational Competition Harm
  • *When Code Governs Capital: Rethinking Fiduciary Duties for AI-Driven Firms
  • Unconventional Sources of Risk in Open-Source Large Language Models
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